Love the copy in Zappos’ emails. Particularly #5.
Makes me feel warm and fuzzy about ordering these. Hopefully they will make my feet and knees feel just as nice! Or at least better than my intense Old Navy flip-flop collection.
Copywriting is interface design
Amen to that. Nothing drives me crazier than poor labeling.
I’ve never been a fan of Google’s “I’m feeling lucky” button for that reason. Luck has little to do with search. As much as I like cheeky copy, that one just never hit home. Even after I found out what it did, I don’t think I’ve ever used it because I want to see more than just the first result. Talk about lazy searching.
(via @jmspool:@jasonfried)
