UXjam

AIM was also a sliver of who you were. In many ways, it was the internet’s first mainstream social network. AIM profiles were a cocktail of all MySpace’s tacky, inane juices squeezed out, but again, they were personal and public. Blank slates. White boxes. You could make them whatever you wanted—grating, bleeding pink text on black backgrounds, sprawling links, Odyssey-length inside jokes—anything that fit within the 1024 character limit. It was primitive but pioneering.