Copywriting is interface design
Amen to that. Nothing drives me crazier than poor labeling.
I’ve never been a fan of Google’s “I’m feeling lucky” button for that reason. Luck has little to do with search. As much as I like cheeky copy, that one just never hit home. Even after I found out what it did, I don’t think I’ve ever used it because I want to see more than just the first result. Talk about lazy searching.
(via @jmspool:@jasonfried)
